Gatsby Blog
Sales intelligence, competitive research and go-to-market insights for law firms and business development professionals from the Gatsby team.
-
Your Law Firm Has More Client Intelligence Than You Think. Here's How to Put It to Work
Valuable client knowledge often lives in individual lawyers' inboxes, conversations and relationships. Here's how law firms can connect what they already know with current…
-
Why Midsize Law Firms Have an Advantage With AI-Powered Business Development
Midsize law firms have an advantage when it comes to adopting AI-powered business development tools. With close client relationships, lean teams and the ability to act quickly,…
-
Turn Client Intelligence Into More Business Opportunities: A Practical Guide for Law Firms
Law firms have valuable client and relationship information spread across their systems. Learn how connecting that intelligence can help lawyers identify opportunities, prepare…
-
How Law Firms Can Find More Business Opportunities Within Their Existing Client Relationships
Existing clients can offer significant opportunities for law firm growth. Learn how client intelligence, relationship mapping and coordinated outreach can help firms identify new…
-
10 Practical Ways Law Firms Can Use AI to Improve Business Development
AI can help law firms improve how they research clients, prepare pitches, identify opportunities and manage relationships. Here are 10 practical applications for lawyers and…
-
How Law Firms Can Get More Business From the Clients They Already Have
Law firms may have opportunities to generate additional business within relationships they've already developed. Learn how client intelligence, cross-practice collaboration and…
-
How Law Firms Can Identify New Business Opportunities Before an RFP Arrives
Law firms can identify potential business development opportunities long before a prospective client issues an RFP. Learn which company developments to monitor, how to evaluate…
-
How Small Law Firms Can Build a Business Development Program Without a Dedicated Marketing Team
Small law firms can build effective business development programs without hiring a dedicated marketing team. Explore eight practical strategies for finding clients, developing…
-
How Midsize Law Firms Can Build a More Effective Business Development Program With a Lean Team
Midsize law firms need business development programs that support growth without overwhelming their marketing teams. Explore eight practical strategies for prioritizing…
-
From Intelligence to Action: How Law Firms Can Turn Gatsby Insights Into Business Development Opportunities
Gathering intelligence about clients and prospects is only the beginning. Learn 10 practical ways to use Gatsby Intel and Gatsby Aware to turn company research, business…
-
How Law Firms Can Turn Executive Leadership Changes Into Business Development Opportunities
New general counsel, CEOs and CFOs can create valuable opportunities for law firms. Learn how to track executive moves, research new decision makers and turn leadership changes…
-
How Midsize Law Firms Can Use AI to Compete for More Business
Midsize law firms can use AI to support business development without significantly expanding their teams. Explore seven practical ways to improve research, prospecting, client…
-
From Conference Attendee List to Business Development Plan: How Law Firms Can Prepare Before the Event
Conferences bring clients, prospects and referral sources together in one place, but much of the business development opportunity begins before the event. With the right research…
-
Before the Meeting: What Lawyers Actually Need to Know About a Client or Prospect
Better client meeting preparation isn't about giving lawyers more information. It's about identifying the information that can help them understand what has changed, who they're…
-
The New Lateral Partner Has Arrived. Now What? A Business Development Playbook for the First 90 Days
The first 90 days after a lateral partner joins a law firm can shape their business development for years to come. A more strategic approach to integration can help firms…
-
Your Law Firm Found a Connection to a Prospect. What Should You Do Next?
Finding a connection to a prospect is only the beginning. Law firms also need to understand the relationship, what is happening at the company, what the firm already knows and…
-
How to Run a 30-Day AI Pilot for Law Firm Business Development
Law firms can learn a lot about AI for business development in 30 days. This practical pilot shows how to choose the right clients and prospects, identify useful signals, turn…
-
From Intelligence to Action: How Law Firms Can Use Gatsby for Everyday Business Development
Business development intelligence is most useful when it helps lawyers and BD teams decide what to do next. Here are practical ways law firms can use Gatsby across client…
-
Fall Business Development for Law Firms: How to Turn Year-End Intelligence Into Action
Fall brings a surge of client activity, conferences, company news and year-end planning. Here’s how law firms can connect client, company, people and relationship intelligence to…
-
Your Law Firm Has Plenty of Prospect Data. Which Information Actually Matters?
Law firms can find an enormous amount of information about prospective clients. The harder part is determining which information can actually help a lawyer understand an…
-
Why Is Law Firm Business Development Research Still So Manual?
Law firm business development teams have access to more information than ever, but answering a seemingly simple question can still require searching multiple systems, checking…
-
How Can Law Firms Decide Which Prospects to Prioritize for Business Development?
A long prospect list is only the beginning of a business development strategy. The more important work is identifying which companies have the strongest combination of business…
-
What Is Relationship Intelligence? A Q&A for Law Firm Business Development Teams
What is relationship intelligence, how is it different from CRM and where can law firm business development teams actually use it? This practical Q&A explains the basics and…
-
Who Knows Whom at Your Law Firm? Why That Information Matters for Business Development
Every law firm has valuable relationships spread across its lawyers, practices and offices. The challenge is knowing those relationships exist when a client, prospect or business…
-
How Can Law Firms Make the First 100 Days of Lateral Partner Integration More Productive?
The first 100 days after a lateral partner joins a law firm can create important business development opportunities. Here’s how firms can use that time to connect relationships,…
-
What Should Law Firms Ask Before Investing in New Business Development Technology?
Law firms have more business development technology options than ever. These 10 questions can help firms evaluate which tools fit their needs, workflows and business development…
-
Does Your Law Firm Have a Relationship Intelligence Problem? 7 Signs to Look For
Law firms have extensive networks across clients, prospects, lawyers and referral sources, but those relationships aren't always easy to find. Here are seven signs your firm may…
-
How Gatsby Aware and Intel Help Law Firms of Every Size Find and Develop Business
Small, midsize and large law firms face different business development challenges, but they all need to understand their relationships and recognize opportunities. Explore how…
-
Why Law Firm Business Development Teams Spend So Much Time Searching for Information They Already Have
Law firm business development teams often spend hours searching for information that already exists somewhere within the firm. Here's how connecting relationship, client and…
-
Law Firms Have More Data Than Ever. Why Is It Still So Hard to Find the Right Information?
Law firms have more client, prospect and relationship data than ever, but finding the right information remains difficult. Learn how connecting existing information can help…
-
Why Law Firm Business Development Opportunities Get Lost in Follow Up
Law firms invest heavily in conferences, client events and networking, but valuable opportunities can disappear when follow-up falls through the cracks. Here's how to improve the…
-
Using Gatsby for Lateral Recruiting and Partner Integration
Lateral recruiting is a significant investment for law firms. Company intelligence can help firms connect hiring priorities to their growth strategies, evaluate the commercial…
-
How Law Firms Can Use Company Intelligence to Strengthen Alumni Relations and Business Development
Your firm's alumni network can support referrals, client development, recruiting and stronger professional relationships. Learn how company intelligence can help alumni relations…
-
A Client or Prospect Just Announced a Major Development. What Should Your Law Firm Do Next?
A client announces an acquisition. A prospect raises financing. A company appoints a new general counsel. Each development could create an opportunity for your law firm, but…
-
The Chief Growth Officer's Challenge: Connecting Intelligence, Relationships and Revenue
Learn how chief growth officers can connect business development, lateral recruiting and company intelligence to strengthen client relationships, improve collaboration and create…
-
How Law Firms Can Improve Business Development Follow Up
Effective business development follow-up helps law firms turn productive conversations into stronger client relationships. Explore practical strategies for capturing meeting…
-
From Intelligence to Action: Turning Law Firm Business Development Opportunities Into Results
Identifying a business development opportunity is only the beginning. Learn how law firms can turn company announcements and account intelligence into meaningful activity by…
-
Meet Gatsby - A New Approach to Client and Prospect Intelligence for Law Firms
In a conversation with Gatsby's founders, we explore how the platform supports client intelligence, meeting preparation, account monitoring and law firm business development.
-
How to Research Clients and Prospects Before an Important Meeting: A Guide for Law Firms
Effective meeting preparation starts with understanding the people you're meeting. Learn how law firms can research clients and prospects, identify shared connections, review…
-
How Law Firms Can Build a More Useful Client Intelligence Program
Law firms hold more information about their clients than anyone can read. Here is how to turn it into a focused program that relationship partners actually use.
-
Law Firm Prospect Research: 7 Essential Questions for Better Business Development
Effective prospect research helps lawyers prepare for conversations, identify relevant opportunities and develop relationships. This practical Q&A explains what information to…
-
How Law Firms Can Use Company Intelligence to Identify Cross-Selling Opportunities
Your firm may already have the capabilities to address additional client needs, but identifying those opportunities requires a deeper understanding of the client's business.…
-
How to Use Competitive Intelligence to Win More Law Firm Pitches
Winning a competitive law firm pitch requires more than impressive credentials. Learn how business development teams can research prospective clients, understand existing adviser…
-
Turning Business Development Intelligence Into Action: What Law Firms Need to Do Next
Identifying a promising client or prospect development is only the beginning. Here's a practical process for evaluating opportunities, assigning responsibility, preparing lawyers…
-
How to Build a Targeted Law Firm Prospect List Using Company Intelligence
A long prospect list doesn't automatically lead to new business. Learn how law firms can identify companies that align with their capabilities, research potential clients,…
-
Law Firm Relationship Intelligence: Keeping Track of Important Client Connections
Law firms have valuable relationships across their partners, practices and offices, but the information behind those connections is often scattered. Greater visibility into who…
-
Expanding Existing Law Firm Client Relationships: A Practical Guide to Cross-Selling and Client Growth
Some of a law firm's most promising business development opportunities involve clients it already serves. Explore a practical approach to identifying gaps in existing…
-
A Smarter Approach to Law Firm Lateral Recruiting and Integration With Company Intelligence
Lateral hiring is a significant investment in a law firm's growth. Learn how company intelligence can help firms identify strategic hiring priorities, research businesses…
-
What Do Lawyers Actually Need From Marketing and Business Development Research?
The most useful research gives lawyers more than background information. It helps them understand the company, the people they’re meeting, what has changed, who at the firm may…
-
What Happens to Client Relationships When a Law Firm Partner Leaves or Retires?
When a senior partner retires or leaves, years of client relationships and institutional knowledge can be affected. Learn how law firms can prepare for transitions, develop…
-
Client Meeting Preparation for Lawyers: A Practical Guide When Time Is Limited
Preparing for an important client meeting doesn't always come with much notice. Learn how law firm business development teams can prioritize company intelligence, research…
-
Business Development Intelligence for Law Firms: A Practical Guide to Adoption and Implementation
Business development intelligence is most useful when it fits into the way lawyers already work. Explore a practical approach to implementing company research and account…
-
Before Reaching Out to a Prospect, Find Out Who at Your Firm Already Knows Them
Before contacting a prospective client, find out who at your firm already knows them. Relationship mapping can reveal valuable connections, improve introductions and help lawyers…
-
Your Law Firm Found a Connection to a Prospect. What Should You Do Next?
Finding out that someone at your law firm knows a prospect is valuable, but the connection itself is only the starting point. The next steps can determine whether that…